The online presence, today, is everything . If you have just started your business, or have always preferred traditional communication channels, now is the time to be found on the web.
Don't be put off by the multitude of tools available. With some little advice, you can start doing the so-called "personal branding".
The importance of the online presence
First, what is online presence? Basically, we can define it as the set of all the identities you have created on the web (regardless of whether they are personal or professional) and the interactions you have created with them. When built intelligently, a web presence increases brand awareness and diffusion , helps acquire new customers and helps increase your profits.
The importance of the online presence is undeniable: today users are looking for anything on the web. And, if you're not there, they're all potential customers you lose . However, it is very important that your online presence is consistent with your company's values and mission and is built with quality. The “as long as you talk about it” rule, on the web and in the business world in general, doesn't work.
How to build your online presence
The first thing, to build your online presence, is to choose what your goals are, what you want to communicate and who you want to contact. Everything starts from your target customer : if the product / service you propose speaks to a 20-year-old, you will have to study an image and use tools that go well with his lifestyle and communication habits. If your product / service is instead aimed at a senior audience, you will inevitably have to study a different image and different tools (the videos on TikTok, for example, are not very functional for an over 35).
From a practical point of view, after defining your company colors and commissioning the logo to a graphic designer, what you need to do to build your online presence is to buy a domain that matches your company name as much as possible. Depending on your needs, you can then move on to creating a website with a blog, an e-commerce or a simple landing page.
At that point you can dedicate yourself to social media : open a Facebook profile, and possibly also an Instagram profile , and connect them to your site. After that, start posting content regularlyboth on social networks and on the blog. Make sure that posts and articles are useful to your audience, and that they help make you recognized as an authoritative voice in your industry (that's the logic of inbound marketing ).
It is always essential to rely on experts in the sector. Your online presence must be a valuable presence, with a curated image, professional photographs and texts written in an SEO perspective. In fact, having a website is not enough to be found: that site must be indexed to appear in the top positions. Otherwise, everything will have been in vain.
Posted By : Abdul Rimaaz
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