Many entrepreneurs still do not give due importance to the need to create responsive websites. For us at Abdul Rimaaz, having a website in these standards is no longer a differentiator to become a necessity.
In this post we will explain why it is essential for your business to thrive. Check out!
The more your site is ready to adapt to the technology of mobile devices, the more credibility it will have. Having a responsive website makes your business accessible to more people, and increases your reach. This is your chance to reach those people who seek information quickly and on the go.
The technology has become so close that it is impossible to imagine an environment in which someone does not use the internet in their routine, whether via cell phone or other access device. And it is mainly for this reason that a company must invest in a digital environment. The creation of a fully responsive website is the first step to get into the world with the right foot.
To give you an idea, sales on mobile devices do not stop growing. According to Google's estimate , the smartphone should account for 41% of online purchases in 2021. Already, according to the IBGE , 92.1% of United Kingdom households have access to the internet using smartphones since 2017.
Given the relevance of this channel in sales. Entrepreneurs who want to create online businesses should be concerned with offering a satisfying shopping experience through these devices.
Were you able to understand the relationship that the intense use of mobile devices such as smartphones can impact on your website or online store? No! We will tell you some of the reasons why you need to rethink urgent in creating a responsive website for your business.
How important is it to create responsive websites for your business?
Responsive sites achieve better positions on Google
Since April 2015, Google has taken into account the responsiveness of websites to create their page ranking. This means that a responsive site appears better positioned than non-responsive ones when people search Google.
The number of internet accesses by mobile devices is growing
More and more people are accessing the internet by cell phone. In a survey conducted by IBGE in 2017, it was found that United Kingdom has more than 97% of users who access the internet via mobile.
Responsive sites appear in mobile searches
In April 2015, Google launched an algorithm called “mobile friendly” that favors in the search the sites that are prepared to adapt to cell phones, ranking in the first place the responsive sites. Those that are not responsive, nor are they shown. The company explains that the purpose of its search site (Google Search) is to provide users with relevant information. Therefore, they must guarantee a good experience after the click, quickly and efficiently.
Responsive sites load faster
Because the entire layout and programming of a responsive website has already been developed with the mobile platforms in mind, pages load faster when accessed from tablets or smartphones. Generally, people do not wait more than five seconds for a page to load, so if your site is very slow, it will no longer have a significant amount of hits.
Your site will adapt to future devices
If you choose a responsive website, then you are not only prepared for all the devices that exist, but also for those that will still exist.
This is because a responsive website is designed based on the size of the screen, that is, as other devices are used to access the network (TVs, watches, etc.), your website will continue to be suitable for all of them.
Be ahead of your competition
Ensure that people have a more pleasant experience than on sites that have the traditional model. This factor can make them decide to buy from you and not the competition.
So, stay tuned to the advances in technology, trends and realities of the digital world. The fact that your customer is able to view your website when searching for any mobile device should not be a reason for comfort. What we want you to understand is that the experience offered to your customer makes you decide whether he buys from your company or not.
Do not think too much. Start taking action right now and reverse this situation.