Writing an email for a DEM (Direct Email Marketing) campaign isn't as simple as you think.
In the communication channel via e-mail there are no emotions and tone of voice, which clearly make face-to-face conversations clearer, and these feelings that can be proposed on social networks or chats with various emoticons, cannot be replicated. here ... just as they cannot be replicated on a web page, because every channel deserves the right care of the language, the right tone, the right style !
Therefore, even in emails, to be understood in the right way and to get hold of our messages, it is necessary to pay a lot of attention to the clarity of the text , its formatting , the use of graphic and decorative elements .
The DEM must be part of a specific Web Marketing project and must be analyzed in its performance.
In practice, even in email marketing you need an orchestra director, who follows the entire Web Marketing project, and you need someone who designs and creates the graphic elements of the email, therefore a graphic designer , you need a copywriter , to create effective texts , and also those who know how to read the results and data of web analysis are needed .
Each professional figure is an expert in a specific field: let's make the most of it
There are those who know how to range on many aspects of Web Marketing, but will be experts in one or two sectors.
It is difficult to know how to do everything and to know how to do it well… the subject is too vast, the updating is too fast, the experience to do is often too much for one and only professional figure.
If we want to take advantage of email marketing, a bit like all other aspects and sectors of Online Marketing, first of all let's make sure we have the right professionals.
3 features that make email marketing an excellent web marketing tool, between myths and false myths
Email is considered a cheap tool
It certainly has minimal costs compared to the classic mail (that of the paper and the postman who goes from house to house) because sending an email in the end costs nothing ... or almost.
Behind the "sending an email" there is a team of professionals working on a Web Marketing project: there are the phases of collecting email addresses, target segmentation, long-term email marketing planning, preparation communications, preparation of graphic drafts, constant analysis, re-adaptation of the project based on the results ...
The email is personalized and therefore more direct and effective
Each email you send can be addressed directly to a person, because almost always there is a person reading an email account. The concept that an email can be personalized is therefore correct ... and it is therefore very useful to personalize emails to address dude rather than caio.
To do this, however, you need segmentations and tools: in the mailing lists the name of tizio and caio must be specified, their interests must be present, or the company they work for, or that series of elements that allow more specific emails and precisely customized.
Direct Email Marketing (DEM) campaigns are measurable
Yes, that's why among the professionals of an email marketing project we have mentioned who will be in charge of reading the analysis and performance of each email. But at the base of everything is the project, the definition of the objective is needed, even if it is specific for each target identified, the identification of the KPIs (Key Performance Indicators) that allow to evaluate and analyze specific points in equally specific moments. DEM campaigns are measurable, when you know what to measure!
Posted By : Abdul Rimaaz
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