Many entrepreneurs believe that a good idea is enough for success to happen. Others, in turn, think that with hard work and a lot of effort, the goals will naturally be achieved - which is not always the case.
Having a clear, effective and realistic business plan can be more efficient than a great idea. What's more, the lack of business planning can bury the dreams of the most industrious of entrepreneurs.
Don't you want that to happen to you? So see now everything you need to know to create good planning for your business!
Types of business planning
Strategic business planning aims to establish a goal that the company will have to achieve, but this, in the long run. That is why it is so important, as it reveals what the current challenges of the enterprise are and what should begin to change today, to guarantee tomorrow's success.
Strategic business planning usually takes into account internal and external factors, such as the economy, the level of market growth and the increased participation of the company in the segment in which it operates, for example.
If the owner of a retail chain aims to become the sales leader in his city, he will have to develop a detailed, strategic business plan to get there.
The purpose of tactical business planning is to study what resources the entrepreneur will have to raise to achieve his goals.
How many employees will be hired? What equipment should be purchased? What structures should be built? These are questions that tactical planning must answer. This is a medium-term plan, carried out annually. It is a more practical study.
Operational business planning aims to make the other sectors of the company, which are not directly linked to the administrative sector, work efficiently, so that the business is able to achieve the goals established in the strategic planning.
An example? Ok. Let's assume that the goal set in strategic planning is to increase profit by 15%. An idea of operational planning would be to improve after-sales service, in order to retain customers. It got simpler, didn't it? Operational planning has a more practical and immediate bias.
How to do business planning?
To carry out good business planning, it is necessary to have the largest amount of data on the company and on the market in which it is available. Consult the SWOT analysis and establish the weaknesses, opportunities, strengths and threats involved in creating your business.
In addition, it is also necessary to control the cash flow, have knowledge of the process management adopted in the enterprise and understand how the market is reacting to your product or service. These are essential notions to ensure the success of planning, be it strategic, tactical or business.
Brazil is known worldwide for its entrepreneurial vocation; however, we have a high mortality rate among small and medium-sized businesses. This is largely due to the lack of business planning and failures in leadership. For not knowing, in fact, where you want to go or what will be necessary to achieve the intentions established.