Sponsored links are one of the most traditional digital marketing strategies on the market. For years, they have helped companies find their customers on Google searches and thousands of sites affiliated with AdSense , the advertising service offered by Google.

Despite being such a popular strategy, even today many entrepreneurs are afraid to invest in sponsored links. Still not sure that sponsored links are worth investing in? So you are in the right place!

Here are the top 5 reasons to bet on this strategy!

1. Increase your company's visibility

One of the biggest benefits of investing in a sponsored link strategy is the online visibility that this strategy provides to your company.

That's because, in addition to the possibility of appearing in searches whenever a customer searches for your products and services on Google, you can guarantee your presence on thousands of sites and blogs that talk about topics related to your business.

This will help in your branding strategy, making your brand better known and stronger in the market.

2. Sponsored links guarantee greater flexibility

Even if you carefully plan the creation of the ads and the entire execution of the strategy, it is normal that there is a need for adjustments to increase the efficiency of your promotional campaigns.

Unlike what happens in other digital marketing strategies, with sponsored links you can make adjustments to your campaign whenever necessary, without affecting the results and progress of your strategy.

You will be able to change the text of the ads, the keywords used and even the campaign budget, options that guarantee greater flexibility in the management of your strategy.

3. Enables faster results

SEO ( Search Engine Optimization ) is a website optimization strategy, very useful to make your page appear in Google searches, but it generates results in the medium and long terms.

With sponsored links, however, this is different: right after the creation of the ad, your company starts to appear in the search results, allowing Google users to access your site.

4. Offers several targeting options

Another advantage of investing in sponsored links are the various targeting options that will be available to you when creating the ad.

In addition to defining the keywords used to activate your ad, you can also define the regions where it will be viewed, the specific times and even the types of browsers used by the customer.

This will allow you to reach the right audience through campaigns, increasing the efficiency of your strategy.

5. You can measure all the results of your strategy

As if all the benefits we have already mentioned in this post were not enough, when creating an ad using the Google AdWords tool you will have access to various information about the performance of your campaigns and will be able to closely monitor all the results achieved in your strategy.

You will have access to several performance indicators essential for the safe management of strategies.

With this information, you will be able to know which ads are generating good results and which need to be adjusted, which is essential for your company to guarantee a better return on investment in the promotional actions you carry out.

And you, still have doubts about the advantages of investing in sponsored links? Tell us here in the comments and find out how we can help you!