Black Friday is a date that exists since 1950 in the United States and became popular in Brazil in the last decade. Last year Black Friday was responsible for the second highest profit for United Kingdom e-commerce, reaching 2.6 billion and second only to Christmas.
Undoubtedly Black Friday is a date to watch out for, demand increases, the market mobilizes and the feeling of gain is heightened in people. Perhaps this last aspect should be the most observed, what the public expects from black friday and what they feel about it.
Regardless of the product offered, throughout the year, campaigns are focused on the needs and pains of customers and the market fluctuates with the demand for products and services. However, Black Friday or Black November for some companies, becomes the perfect date for high earnings.
Why invest in Black Friday?
Psychology explains, when we work with sales we must take into account planning and mental triggers. Black Friday needs to be thought out in advance, with strategy and understanding its triggers to obtain the maximum result.
Here are some mental triggers that can help you sell more this Black Friday:
● Social proof: the whole world participates.
● Shortage: irresistible offers only on Black Friday.
● Irresistible words for sales: “Promotion in only x installments”.
I understand what Black Friday does to consumers and the need they have is the key to success, working on the idea of last chance and financial gain is what makes people buy more.
What you can't miss on Black Friday
Customer registration. For example, make announcements with registration about Black Friday that will occur in your company and explain that whoever is registered will receive early discounts, bringing the feeling of exclusivity to the customer.
Do more than one campaign for Black Friday. Plan with suppliers and organize your inventory, make a "test" with some products and with a lower percentage of discount, from there make the second with more products and more discounts.
Create expectations. Social networks serve as a great ally when it comes to winning customers on Black Friday, give clues and tips on how Black will be in your company, create curiosity and expectations in customers.
Extra benefit. Granting an exclusive benefit to those who register on the landing page of your Black Friday has great chances of giving a great return on sales. It can be a gift, extra discount on the ticket or free shipping.
Bring about urgency. Black Friday in your e-commerce can last a day or a week, the important thing is to work on the sense of urgency in the customer so that you can sell more. Make the disclosure in advance and finish on the last day, informing the final chance to buy.
Regardless of the strategy you are going to use in your business, one thing is certain, it is necessary to plan and be careful when making your campaigns, it is important to pay attention to the legislation, so as not to commit any transgressions and in fact make the proposed discounts.