When it comes to Google Ads, many companies still wonder if it is worth investing in and if it works for certain business profiles.
Here at Abdul Rimaaz we believe that Google Ads, Google's hugely successful pay-per-click (PPC) advertising system, can work for virtually every type of business.
The use of Google ads (or any PPC platform) requires a certain amount of time and money - but many companies have been successful because Google Ads offers measurable ROI.
But if you still have doubts about whether it is worth investing, here are five good reasons to put your company to sell more with the help of Google Ads.
One of the most complicated challenges for companies that invest in inbound marketing is finding sources of leads on a large scale.
The advantage of Google Ads is that it is highly scalable: if your campaign is converting at a profitable rate, you can increase your PPC budget - this will increase your leads and profits accordingly.
Compared to traditional marketing channels, such as TV and magazine advertising, digital marketing is highly measurable - and Google Ads is one of the most measurable channels.
Google Ads is more transparent, providing a series of metrics that let you see at a granular level what works and what doesn't for your business. You can quickly determine whether your campaigns are sucking or returning ROI.
The platform offers several options to customize your campaigns and ads according to the specific needs of your company, precisely targeting the target audiences that your strategy most wants to reach. For example, with Google Ads, you can:
- Specify keyword match types;
- Use ad extensions to display product images, a phone number, a package of links to your website, or even your physical location;
- Restrict your target audience by location, time of day, language, browser or type of device, among others;
- Access a wide range of users who are not necessarily on search engines, but who are on properties like Gmail, YouTube and various partner sites;
- Take advantage of the display network, which is great for creating brand awareness and often converts at a lower cost than Google Search.
4) Agility superior to SEO in income statement
For new businesses and websites, it can take months to see SEO results. The big issue here is that already established sites are already relevant in the medium, already invest in content marketing and have a more robust volume of relevant information - making newer sites need time to establish themselves, gain authority and links.
In Google Ads, you don't have to wait long to see the results. When working on SEO for your company's website, you can put resources into a Google Ads campaign and start receiving impressions and clicks right away. Especially when we remember that about 90% of internet users see Google Ads display ads.
As it is very fast, it is also a good way to test whether a particular keyword or audience makes sense within organic search. If it performs well on Google ads, you can find out if it’s worth trying to rank in SEO and develop your content in that area.
5) Formats can be more engaging than organic results
Google has launched several new ad formats in recent years, such as product listing ads and video ads on YouTube.
The platform is motivated to do this because the most compelling and most relevant ads get the most clicks - and that means more revenue for Google.
As you can see, Google Ads is an excellent support for generating more traffic to your website, generating more leads and increasing your conversion opportunities.
Talk to the experts at Abdul Rimaaz today and develop the right Google Ads strategy for your company.