Properly publicizing the project is essential toattract new customers, strengthen the image and generate positive results. Atthe same time, there is no lack of options: from inbound marketing to outbound marketing , from online to offline, there are different possibilities.
As resources are limited, it is essential to makethe right choice. The better the decision making, the more easily the effectswill appear. For that, there are some elements that must be considered.
Below, see 4 tips for not making mistakes in theselection of means of dissemination .
1. Know thetarget audience and campaign objectives
Publicizing an enterprise is, in a sense, amarketing responsibility. And there is no really effective campaign if it isnot directed towards the objectives and the target audience.
Therefore, the choice of means of disseminationbegins with defining who the target audience is and its main characteristics.It is also essential to analyze what is the interest with the action. For some companies, it's generating authority, while for others, it's increasing sales. Depending on these qualities, the right means vary.
2. Assessthe budget available for the media
Next, you need to determine a budget limit. Thishelps to consider the opportunities that are actually viable for the venture.It's no use, for example, wanting to invest in a primetime commercial if the budget doesn't cover all the costs involved.
Be careful when sizing values. They have to beconsistent with the desired goals, but they must also not harm the finances ofthe business.
3. Considerthe interaction between different media
It's no use investing in a sponsored link and nothaving a website for the customer to visit when clicking. Meanwhile, merging ablog and e-commerce is a way to attract qualified traffic and build authority at the same time.
These examples serve to show that, when choosingthe means of dissemination , it is essential to consider the interactionbetween them. By paying attention to this aspect, it is possible to select the options that offer the best combined results.
Due to the limited budget, it is even necessary tocarry out analyzes to identify which combination generates the maximization ofthe use of resources.
4. Perform aReturn on Investment analysis
One of the most important metrics when defining themeans of disclosure is Return on Investment (ROI) . It corresponds to thepercentage ratio between profits and expenses with a given action, and the higher it is, the better the performance.
Among several alternatives to publicize thebusiness, it is worth contrasting the ROI of all. Estimate possible gains oruse past data to identify values. From there, just do the calculation and compare the numbers.
It is recommended to opt for those with the highestROI, as this means that they will offer differentiated results.
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