Thanks to the web and the innovations introduced bydigitization, the tourism marketing sector has also undergone enormousevolution in recent years and there are many protagonists in the travel worldwho have effectively exploited the network to promote themselves.
Google did not take long to grasp this trend and to createnumerous opportunities, both for its users and for companies that approach itwith businesses such as hotels, travel agencies, tourist guides and many otheroperators in the Travel & Hospitality sector . One of the most recentinitiatives launched by the web giant was Google Travel, a tool that, if used in a smart way, can act as an excellent showcase for the accommodation facilities of each destination and for all companies that offer services related to the travel sector. .
What exactly does Google Travel offer and how to use itfor business?
Google's opportunities for the travel sector
Googles Travel wasdesigned and implemented with the aim of acting as a reference platform forboth the user and the business side. In fact, it offers its users an all-in-onetool to collect information on the chosen destination, plan their trip, bookaccommodation and travel and keep track of every choice and progress.
For tourism companies, on the other hand, Google Travel isproposed as a 360 ° marketing tool that aims to provide any type of player withan easy, intuitive and integrated way to obtain greater visibility and keeptrack of many parameters useful for the creation of communication plans.performers.
The sections of the Google world related to travel aredifferent and each one has interesting features and effective promotionopportunities. The Google Travel home page, or Google Travel in Italian, is themain dashboard from which the user can start browsing in search of usefulinformation and tips for his travels. From here you can in fact reach the sections Explore, What to Do, Flights, Hotels and Holiday Homes.
Google Explore and Things to Do can be considered as travelguides that, once you have selected a destination, allow you to discover theplaces of interest , the itineraries not to be missed and the main things todo. They also recommend suitable destinations to those who want to be inspired,based on simple choices such as interests, methods or duration of the trip.
For those who only need to book the flight for their traveldestination and the accommodation facilities where to stay overnight, there arespecial sections for Flights, Hotels and Holiday Homes . Unique and incrediblypractical tools to make all the reservations necessary for a smooth trip, whichprove to be as useful for the traveler, as for the accommodation that has decided to advertise its services online.
Google Travel as a promotional channel
The sections of Google Travel Hotels and Holiday Homes actas real offer comparators and allow surfers to compare prices, discounts andcharacteristics of the individual structures. The data that Google shows areextracted both from Google Maps , and from the Google My Business website orcompany page of hotels, B & Bs, apartments or campsites, but also from travel agencies and aggregators with which Google has assets partnerships.
The user can then enter a destination and be guided in theselection of his accommodation, organizing the results by price, best match,relevance, popularity and even user reviews: feedback is also collected fromdifferent online sites, such as Google itself, TripAdvisor , Booking.com andmany more.
Taking care of every single aspect of the online presence ofan accommodation facility is therefore essential, because the texts, photos,prices, descriptions and opinions that populate the network will also flow intoa significant tool with enormous coverage such as Google Travel.
Potential customers, through Google Travel, can also booktheir hotel or their holiday home: to do so they will be sent directly to theportal from which the structure can be booked, or to the website of theselected hotel or apartment. Connecting your site and your booking engine tothe Travel service is therefore essential, to be sure to channel bookings in the desired direction.
A marketing tool not to be underestimated
In addition to being a powerful ally for the promotion andincrease of online bookings, Google Travel is also an excellent platform formonitoring results , competitors and market trends. For example, from a singleinterface each hotelier or manager of tourist accommodation facilities cancontrol the portals on which it appears and the prices displayed.
But it can also observe the main competitors and evaluatetheir pricing policies , or get a more precise idea of the attractions thatdrive travelers to a specific geographical area, city or district: a certainlyuseful basis for building a valid content marketing plan. thatguides users to their website from different traffic sources .
Google Travel is therefore a decidedly strategic partner foranyone operating in the tourism universe.
