Today the web is a very useful tool if you want to domarketing and promote a product or service you sell. The paths to follow aremany and different from each other, but they all depend on the ability to intercept the user potentially interested in what you propose, good or service that is. In English, this figure is called Lead and includes all the people who have shown interest in a specific product or service, while the marketing strategy that works on Leads is given the name of Lead Generation Strategy.
What is the Lead Generation Strategy?
The Lead Generation Strategy is a process that you canimplement on the web and which aims to attract your potential customers, orthose who have been identified as Leads, and to guide them towards the purchase of what you offer. The first step involves making your Leads discover the product or service you sell, through the various channels available to you on the web, i.e. your site or your blog, your social profiles or the newsletter.
What you need to do is take the user to a specific page ofyour website called the landing page, where they can leave their personal data,which is essential for them to become part of your Leads. Users are usually directed to Landing Pages thanks to paid campaigns using Google Ads or Facebook Ads.
Lead data are acquired by completing an online form wherethe person must enter some essential information, starting from his personaldata and, above all, from the e-mail address. To entice him, some decide to offer something in return, perhaps an e-book or a mini-course (called Lead Magnet), so as to take a first step towards user loyalty, which from such could become, in a few days, a real and your customer.
The best tools for the Lead Generation Strategy
To implement an effective Lead Generation Strategy,the web provides you with several useful tools. The first is Google Ads orFacebook Ads, thanks to which you can reach a large number of people interested in the product / service you sell.
The second tool is the use of social networks, where you cancreate a real community and create discussions to generate interest around yourproduct or service. Finally, there is the professional website or blog, which must be kept up to date with personalized content, each suited to the type of customers you want to reach.
Why the Lead Generation Strategy is important
Lead Generation is a very useful marketing strategy not onlyfor freelancers, but also for companies, because it is aimed at finding andconverting users who are potentially interested in your business. Being a specific strategy, it is mainly used to identify the most qualified contacts, i.e. those who are most likely to become customers, prompting them to contact you or leave their personal data.
In this way, you will get a precise list of contacts inwhich there will be only users who are really interested in your business andthat you can contact whenever you want by e-mail or other channels.
It is not,therefore, generic marketing that involves a large range of users, many of whom may then turn out not to be interested in what you offer, but a tool that identifies the individual people who are looking for the precise service you offer. or the product you sell. Ultimately, using the Lead Generation Strategy can be winning for both the company and the consumer, because the latter easily obtains the information they want, while the company knows it is communicating with a specific target audience.