For any business looking to thrive, creating effective digital marketing strategies is essential . However, we know that when the budget is tight, decisions must be aimed at obtaining the greatest amount of benefits and results, always at the lowest cost.
For this reason, one of the most common investments is to bet on a content marketing agency . This way, you don't have to spend time recruiting, training and evaluating staff until you have the perfect team. In addition, you can have the external vision that every business needs to maintain greater objectivity.
That said, it's time to learn about some of the most profitable digital marketing strategies when investing. Whatever the budget, it is important that all actions are aimed at achieving your objectives as a company.
Strategies for investing on a low budget
1. Collaborate with other brands
If your business is about products or services, one option is to make free collaborations with other brands. It is a very common practice and can be quite natural if both parties want it.
In addition, this will allow you to reach new audiences and create alliances with others, and, best of all, without representing any expense.
2. Take advantage of free platforms to share content
Social media works as free channels to amplify your message and maintain contact with the audience. However, for effective sales results, it is recommended to invest in paid advertising or micro influencers who endorse your product.
You can also conduct webinars on platforms that allow you to do it for free, an ingenious way to publicize your business. The advantage of webinars is that if the content is really relevant and useful to the audience, you can even consider the possibility of the participants paying to attend.
3. Stay digitally present
A like here, a comment here and a retweet there will allow you to be in the minds of your users and other brands. Interaction through digital platforms is a strategy that helps you with the algorithm and keeps it always present.
In social networks it is not enough to share good content if no one talks about it. To see positive results you have to make yourself felt.
4. Be a source of valuable information
If you've already invested in a content agency, make the most of it and share useful information for your readers.
In this way, your audience will spread the content and become a promoter of your brand. Also, you can get new ideas from readers' messages.
When the budget is low we must exploit all the tools that we have at our disposal.
5. Stay dynamic and fun
Nowadays, what is funny has a greater virality and capacity to be shared. This will help you grow organically without having to invest too much in paid advertising. However, it is true that combining both dynamics would be fantastic.
Be strategic with the budget and use it when you have something new to promote or a shocking story. Once information starts to flow with the help of paid advertising, your audience will naturally continue the wave. In short, it only takes one push to reach the goal.
6. Know where your audience is
When you're on a budget, every coin counts, so opportunities can't be wasted. Investing in good market research will save you unnecessary expenses down the road.
If your target audience is on Twitter, don't go to Instagram just to be more popular. The users of each platform are very different, and what may be a success on one may be a complete failure on the other.
Invest in the market that you can actually convert into customers. That way you can see the results of the strategies in less time and more effectively.
7. Adapt to changes
Sticking with something just because it has worked before may not be such a wise decision when you are on a budget. In digital marketing, you will always have to innovate and keep up to date on new trends.
Just as it is important to know where your audience is, you also need to know what they need or like. Remember that the consumer can change his mind overnight.
8. Use email marketing
This strategy not only helps to create a database and have information about potential customers; many platforms have free options for email campaigns. In addition, they provide statistics that help optimize your email marketing campaign .
With emails you can maintain a closer connection with your leads and provide them with a more personalized experience through texts, images, videos and links.
Avoid abusing trust and frequency; nobody likes to receive too many emails from the same person.
9. Choose the best strategies to invest
Having a low budget does not mean using only free resources. Although there are many that can be effective, you will have to invest time and money if you want to achieve the best results. In this case, we recommend choosing the most appropriate platforms, depending on the business, and distributing the budget among them.
If you have a physical store or your business is more service-oriented, having Google Ads campaigns can be very effective. On the contrary, if your business offers visually attractive or eye-catching products, platforms such as Instagram and Facebook will probably allow you to obtain better numbers with a moderate investment.
10. Offer additional value
The words offer and discount can be more powerful than we think and yes, lowering the price of a product or making combos of services can cost the budget, but selling by volume is also a good strategy.
Evaluate how a good idea it would be to offer some discounts or create loyalty programs. In this way, the money that is "lost" with these promotions is rewarded by the amount or frequency of purchases you receive.
I invite you to stay updated regarding each digital marketing strategy that you see in the market. Always research where your audience is and what you need to align with your goals and see the best results.
Remember to share this article with your team and with whoever you deem necessary to grow in the digital world. Show what you know and allow others to grow with you.
Posted by: Abdul Rimaaz