Thinking of original names for a new company is not an easy matter. Nowadays there are countless companies with different names, and thinking about being original can become a nightmare.
So if you are choosing the ideal name for your company it is important that you take into account the following recommendations so that the name of your company is competitive
Remember that the most complicated thing is to have the idea of the business. So the next step should be easier, and that is in your hands. Don't spend too much time searching for the name for your business, because it may delay everything.
Be interested in something striking
Many times the names of businesses or companies do not have to be related to the product or service they offer or sell. Sometimes the most curious or unreasonable name is the one that draws the most attention. Of course, make sure that the name does not resemble another existing word, as it can easily lead to confusion.
Keep it short and simple
It is recommended that the name be simple so that customers can easily identify us. Names, surnames, onomatopoeias, anagrams, or simple well-combined letters and numbers also have their charm. But take into account that sometimes the acronym does not tell us anything, and it does not make a difference against our competitors. Remember that a short name is always easier to remember.
A name that is easy to pronounce
It is clear that this is not an impediment for businesses with names that are difficult to pronounce or in languages other than native languages to be put on the market. But it must be recognized that a name that is easy to pronounce is easier to remember. And what we want is that, that our clients remember us.
Play word games
The word games with the theme of your business are always easy to remember to identify it in a simple way. An easy way to generate multiple names to choose from is by using a name generator . It is a very practical tool that will make it easy for you to create your original company name. Therefore, do not spend too much time creating the name, be practical and start now.
That does not contain double meaning
It is advisable to be very careful not to mention ambiguous, unpleasant or funny ideas. We have to be very careful to avoid unpleasant situations. Remember that there are many languages in the world and one word is likely to resemble another in another language.
That they recognize you
A name that achieves certain notoriety and encompasses the attributes of the company or the product. This will help make the buying process easier for consumers. In addition, the sound and style of the name of the chosen brand should suggest what the brand does and avoid mixing unrelated words.
Make it credible
The credibility of a name is important. Think about the characteristics of your product and the technology applied to make it. Many times it works and in addition, it gives a category bonus when talking about technology. Or, for example, if your product highlights natural and healthy, include a word related to natural in its name.
Take into account phonetics
Seek harmony and harmony between the name of your company and its functions. Remember that there are words that are more pleasant to hear than others. And many times it is due to the combination of the letters, which must be pleasant to the ear. In marketing, "b", "m" or "s" are used more and "j" or "r" less.
Try to avoid descriptions
By choosing a descriptive name, the possibilities of global communication are not taken advantage of because the brand does not describe a product. A good business name can become known internationally and in other circumstances also disguise the nationality of the product. Everything will be according to the focus of your company.
How to develop a "winning" company name?
Write a description of your target audience.
What problems does your business help solve?
Make a list of words and phrases that appeal to them.
List three to five benefits that you offer your customers.
Make a list of the names of 4 of your competitors.
Make a list of characteristics that differentiate you from the competition.
Time to brainstorm
Now take these answers and formulate a list of 5 to 7 names. Once you've chosen a name, it's time to put it to the test.
Visualize your target audience, and ask yourself the following questions:
- Can the proposed name be easily pronounced?
- Do you read quickly and clearly?
- Can you say it and others understand it, without having to spell it out?
- Is it spelled how it sounds?
- Is short? Experts recommend that a business name be eleven or fewer letters and four syllables maximum.
- Does it contain negative internal words?
- Is it unique and sensory? These two traits make the words memorable.
- Does it trigger interest? Is there a story behind this?
- Does it represent who you are? Is it authentic?
- Does it express or imply a desirable message?
- Can your employees pronounce it with pride?
- How does the proposed business name work?
Having a great name is a powerful force when it comes to your marketing campaigns. Your name differentiates you from the competition, establishes an emotional connection with your audience, and helps build a strong brand that your customers recognize and trust.
What a business name should look like
Simply put, a business name must:
- Avoid mixing messages, which can lead to confusion.
- Have your own identity and define your service or product.
- Be easy to remember.
- Be easy to pronounce.
- Be current.
- Be unique and original
- Connect with customers.
- Staying in time.
- Make sense. You should also parse the name in other languages.
We must bear in mind that names give meaning to our lives and around them a system of individual and collective experiences is created. As well as values and with these names we come to create our own history.
The business name should have a common thread leading to the core of the business. When this is not taken into consideration, mistakes are often made.
The business name means everything when it comes to marketing your business, it could make or break your business; so don't take this part of planning lightly. Your job is to choose a name that helps in your marketing efforts.