It is very common for professionals who deal with marketing and communication, such as advertisers, copywriters and, of course, designers, to forget to build their own image on the internet, so essential to achieve career growth. That is why in this article we have separated 5 strategies that we consider essential, that is, the first steps in digital marketing for designers.
Therefore, if you are looking to gain more reputation as a professional and win new customers, it is important that you have these five areas very well designed and active.
To find out what they are, check out the following!
Digital marketing for designers: 5 essential tactics
Below you have access to 5 digital marketing strategies for designers, check out:
- Portfolio site
- Blog content production
- Social media
- Lead capture
- E-mail marketing
1. Website with portfolio
Every designer knows the importance of having a well-structured portfolio that presents their projects. The look and your projects already done are very important to show what you are capable of doing.
However, if you are looking to generate a more professional image, having an institutional website, instead of using only the common portfolio platforms, will contribute to this.
It is also worth including on the website the list of clients who have already worked with you, business contacts, links to your social networks and rich materials that can be used for another digital marketing strategy for designers: lead capture .
Here it is important that you pay attention to the quality of the design created for the website, after all, as you well know, even if your company is not a web design company, the image of your channel will also contribute - or hinder - the image you will show to a potential customer.
So, if you have no experience with web design, seek a professional in the field to help you. And if you are going to do your project yourself, think that you are talking to the most important customer of all: you!
2. Production of blog content
Content marketing is a powerful tool to show more about your knowledge in relation to your area. Your potential customer gets to know you more, through the type of content you produce and is able to understand if you can really help them.
Perhaps writing is not your forte, but for that we indicate the article, “15 examples of content production for websites and blogs ”.
In addition, it is always possible to access freelance content platforms that will help you find trained professionals in this area.
Within content marketing you can invest in a very interesting strategy: the guest post .
Guest posts are common blog texts, but are written by you to be published on other blogs. Hi? As well? That's right!
The great advantage of the guest post is that throughout the written content you can place links to your own texts , within your blog, and this helps to increase the relevance of these pages to Google and, of course, helps to bring new users to your site.
Remember to choose well the types of content produced to answer questions asked by your personas on search engines like Google. To do this, find out what are the ideal customer profiles for your business.
3. Social networks
Social networks are important attraction strategies and can be used to share projects that you have already done, as well as important tools to produce and share relevant content.
In addition to the more traditional networks, where you can find potential customers, such as Instagram and LinkedIn , there are specific social networks for design professionals .
There are many others and we have separated the video below so you can know some of them.
4. Lead capture
Digital marketing for designers can become more strategic for you from lead capture and subsequent nutrition . That's because not everyone is going to enter your page and become a customer right away, do you agree ?
But if someone has already entered your site, it may be interesting to try to keep in touch with that person. How? Through lead capture.
To do this you will first need to understand who your customer is and what types of rich content you can produce to encourage them to share data like name and email with you.
If you work for small businesses, an ebook on how to make your Instagram feed more attractive may be a good idea, for example.
In general, think about the type of content that would be interesting for customers who are looking for services like yours, always considering the different stages of the sales funnel .
Among the main content formats for those who want to generate leads are:
- Slideshare PPT presentations,
- Free consultancy,
- Tool content kits.
5. Email Marketing
From the collection of leads, the beginning of a nutrition strategy with email marketing will help to strengthen your relationship with contacts.
Always worry about generating relevant content, respecting, once again, the stage of the customer's journey so as not to scare him and end up falling into SPAM.
Never sent or created an email marketing campaign? If you have not yet mastered the techniques of creating and sending email marketing, we suggest that you access our checklist “ How to create your ZERO email marketing campaign without forgetting any details ”. The material is free and ideal for those just starting out and for those who need to optimize their results with email strategies.
His mastery of design techniques will contribute to making his material interesting. Use it in your favor.
Also remember to invest in good email subjects , because without them, nothing you have prepared internally will be seen.
Last, but not least, remember to consider hiring an email marketing tool that is more than an email trigger , but that brings together features that contribute to other digital marketing strategies for designers who we’ve listed so far, such as social media management, creating landing pages to capture leads and more.
Abdul Rimaaz is a marketing automation software with several features such as programming and analysis of publications on social networks, creating landing page, automation and email marketing, SMS marketing and more.